Thought Leadership
Medtronic: Elevating Nina Goodheart’s presence
Q3 ‘24-Q2, 2025
Responsible for: Social Copy
At FleishmanHillard Chicago, I supported Nina Goodheart’s (SVP & President, Structural Heart & Aortic) executive presence on LinkedIn through longform & shortform copy. Each post highlighted one of Goodheart’s three key pillars (female representation in MedTech, Leadership & Event within Aortic Health & Medtronic updates improving aortic health outcomes).
Impact: Between Q1- Q2 ‘25, we increased total engagements by +52%
QoQ, and increased followers by +6%, reaching over 11,000+ by Q3 2025.