Campaign Operations

At FleishmanHillard Chicago, I had a once-in-a-lifetime opportunity to work with the world’s greatest force: the U.S. Army. As a Graduate Creative Strategist, I managed the Week-Ahead & Month-Ahead production cycles, ensuring top-notch quality assurance by facilitating feedback SME, cross-agency, Creative Leads and other Account Strategists in order to ensure consistent brand voice against the strict brand standards of the Army. As their prospective recruiting audiences used TikTok, I supported our teams’ to find ways to retrofit TikTok-native trend formats on other platforms to appeal to top communities while respecting the then- U.S. administration stance on TikTok.

Impact: Successful implementation of the Workback Timelines & Week-Ahead process resulted in cutting prep time by 22%.